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  • Writer's pictureTroy Smith

Celebrating 5 Years of Excellence: Rubicon Automotive Group's Journey from Dream to Reality

Five years ago, the auto parts industry witnessed the birth of a company that would redefine the essence of automotive excellence.

George Roeske

Rubicon Automotive Group, a name now synonymous with integrity, quality, and unparalleled service, marked its fifth anniversary this past November. As we celebrate this milestone, we delve into the journey of Rubicon, a dream nurtured into reality by its visionary founder, George Roeske.

The inception of Rubicon Automotive Group traces back to a college business plan penned by George in 2004, during his time at Southern Oregon University. This wasn’t just an academic endeavor; it was the blueprint of a dream waiting to be realized. George’s profound insights into the auto recycling industry, garnered over nearly thirty years, combined with an unwavering resolve, led to the pivotal moment in 2018 when Rubicon was born.

The phrase "Once you cross the Rubicon, there is no turning back" resonates deeply with the ethos of Rubicon Automotive Group. It signifies a commitment to move forward, a bold step taken by George when he decided to leave the security of employment to venture into the business world. Opening Rubicon wasn't just about starting a business; it was about creating a legacy, an entity that stood for something more than profit.

At the heart of Rubicon Automotive Group lies a business philosophy that emphasizes honesty, integrity, attention to detail, and quality. These aren't mere words; they are the uncompromisable pillars upon which Rubicon stands. This philosophy has guided the company through its formative years, ensuring that every decision, every action aligns with these core values.

Five years into the journey, Rubicon Automotive Group has not just survived; it has thrived in the auto parts sector. It stands as a testament to what can be achieved when a business is driven by a mission to uphold the highest standards. Specializing in OEM recycled wheels and parts, the success of Rubicon is not measured solely by its financial achievements but by the trust and loyalty it has garnered from customers and the respect it commands within the industry.

As Rubicon Automotive Group celebrates this significant milestone, we look to the future with optimism and excitement. The journey ahead is filled with opportunities and challenges in the automotive recycling industry and beyond, but the foundation of Rubicon is strong. With a commitment to its core values, Rubicon is poised for continued growth and success.

This anniversary is not just a celebration of Rubicon’s achievements; it’s a tribute to everyone who has been part of this remarkable journey. To our customers, employees, and partners, we extend our deepest gratitude. Your trust, support, and dedication have been pivotal to our success.

As we celebrate five years of excellence, we reaffirm our commitment to our mission and core values. Rubicon Automotive Group will continue to set the standard for integrity and quality in the auto industry, ensuring that once you cross the Rubicon with us, your journey will be one of unparalleled satisfaction and trust.

Here’s to celebrating the past, embracing the present, and driving towards a future filled with promise and potential. Happy 5th Anniversary, Rubicon Automotive Group! Here's to many more years of success and innovation.

For more information on Rubicon Automotive Group, please visit

Troy Smith

Two Four Media for Rubicon Automotive Group


Celebrating 5 Years of Excellence: Rubicon Automotive Group's Journey from Dream to Reality

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